From the beginning of ISKCON we have sought the best possible ways to introduce Krishna consciousness to others. We have been distributing literature, holding classes and Sunday feasts in our temples, putting on festivals, speaking in colleges and schools, and, more recently, organizing home programs with our congregation. Through Krishna.com and related websites we have also begun reaching out through the internet.  

The Sambandha Initiative is designed to significantly expand and enhance the quality, scope and effectiveness of internet-empowered efforts to attract and guide people step-by-step on the path of Bhakti yoga.