Sambandha Initiative Project Document - Ver 1.5
The Sambandha Initiative is designed to significantly expand and enhance the quality, scope and effectiveness of internet-empowered efforts to attract and guide people step-by-step on the path of Bhakti yoga.
Need
Every day new people come into contact with Krishna consciousness. They are meeting devotees face-to-face through book distribution, speaking programs, cultural events, and casual meetings. And they are connecting through social networks and websites, especially Krishna.com which attracts over 2,000 new visitors every day.
In most cases, there is no systematic follow-up with these contacts. The internet can help meet this need with the tools, resources and support to effectively cultivate contacts both online and face-to-face.
This includes fresh online content and courseware that can also be used to create physical products like handouts, brochures, DVDs, newsletters, etc. to meet cultivation needs.
People in North America, and the world, are turning to what is being called "the global conversation”:
A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. http://www.cluetrain.com
As people are becoming disillusioned with the promises of consumerism, there is great opportunity for our movement. But becoming heard in the public conversation requires a fresh approach.
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 Sambandha initiative Ver 1.5.pdf |
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| Sambandha initiative Ver 1.5.pdf | 675.13 KB |
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