Bhakti Life

From the beginning of ISKCON we have sought the best possible ways to introduce Krishna consciousness to others. We have been distributing literature, holding classes and Sunday feasts in our temples, putting on festivals, speaking in colleges and schools, and, more recently, organizing home programs with our congregation. Through Krishna.com and related websites we have also begun reaching out through the internet.  

Most of these strategies are aimed at the first stage of effective outreach - initial contact. But, on the whole, the second stage, cultivation, is either missing or very weak.

Once a person has been exposed to Krishna consciousness in our traditional outreach methods, their further education and cultivation is at best hit or miss.

On top of this, many of these strategies fail to effectively connect with our most receptive audiences.

Bhakti Life aims to enhance and improve the effectiveness of all these strategies while opening a whole new channel of outreach as well.

We will offer an effective way to follow-up on the contacts currently being made through different ISKCON channels and we will open up entire new cahannels on more neutral territory outside of traditional ISKCON.

This document describes the overall concept of Bhakti Life.  It includes the mission of the organization, the target markets and products for those markets, the branding, the distribution channels and delivery systems, the organization and the financials.